How and Why EQ wins business
Sales organizations are always looking for ways to grow their top and bottom line. They install the latest and greatest CRM tool, dollars are invested in customer surveys and their marketing department is tweeting, hooting and blogging. With this proactive approach towards growth, what is the reason many sales organizations still struggle to achieve quota? Maybe t... Read more
Why did you get out of bed this morning? What made you wear those shoes today? What has you going 75 mph in a 55 mph zone? What makes you attracted to that particular businessperson? What makes you choose to go to that networking event? Why did you want to talk to that person and stay away from the other one?
The simple answer is…motivation.
Motivation can be very tricky to understand. Humans ar... Read more
It’s been almost 20 years since the Gillette Company launched a series of TV commercials for its Dry Idea antiperspirants that introduced the catchy ad slogan: “Never let them see you sweat.” As someone who has been in the sales trenches for almost 30 years, I can tell you that it’s easier said than done.
Keeping the four-letter “f” word in check – dare I say it? – fear – is something almost ever... Read more